EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION HABITS

Exploring individuals's media consumption habits

Exploring individuals's media consumption habits

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Below is an intro to some present trends and habits in tv and content viewing.

In the present digital age, mobile phones have come to be one of the most popular instruments that individuals are using to watch videos and gain access to media. These days, many social media networks are providing endless feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms permit users to see a series of personalised videos and react instantly, making these videos much more engaging and addicting than conventional content. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Subsequently, this pattern is evolving the way people are proactively seeking for and counting on to get info, in a faster, shorter and more functional format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the method by which people are getting their information is also shifting. Individuals are progressively turning towards internet news sources, rather than viewing TV, to find out about existing worldly affairs. Nevertheless, concurrently, due to a continuous circulation of knowledge, individuals are becoming overwhelmed by big amounts of content. In reaction to this, news groups are re-engaging audiences by making short form content that is here more clear and simpler to observe. These days it is common to find news channels that have sizeable followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing individuals with dependable and verified news sources, in a style they can easily interact with.

Over the last few years, with the growth of digital content, the way in which people take in media has evolved considerably. For several years, standard tv was the primary source of household home entertainment for the majority of people. Nevertheless, ever since the development of streaming services, many audiences are averting from scheduled tv, specifically among younger individuals. Instead, worldwide media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for allowing people to watch the programs and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the sector.

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